Introduction

Reference this guide when making any materials promoting or involving Heller Built.

The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.

The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.

The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Heller Built.

Contact hollis@heller-built.com with any questions or concerns. We’re here to help.

Download Brand Guidelines

Download the full walkthrough of our brand guidelines. It covers language, logos, colors, fonts, and usage examples.

Identity Guide
Social Media Guide

Primary Wordmark

Download:

Secondary Icon

Download:

Framing Wordmark (For Designers)

These files are only provided in a vector format, because the intent is to edit them to the design. Don't use these for a single logo instance.

Download:

Avatars (For Website Profiles)

Use these for profile pictures on things like Zoom, LinkedIn, etc. Sometimes you can use a big image but it will still scale down small for your avatar in comments and on mobile devices. So we recommend sticking with the secondary icon.